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SEO & SMM FAQ

      How do the search engines work?
      Simply, they rank the websites according to many factors. They try to create a list of the results beginning with those that are the most authoritative and relevant for the search query. It might seem simple, yet it involves a very complex algorithm. It checks the website's content and its depth, the meta-tags and titles, the age of your website, the number and specificity of the back links, the frequency of updates and many others.

     

    What is organic SEO?
    Organic Seo stands for that the website is naturally showed in search results. You don't have to pay inclusions, PPC advertising, or any other sometimes not so clean methods of getting to the search result page. A website with goo organic placements has a big chance of long term, stable search engine position and small chance of losing it, e.g. due to a new algorithm.

    "Black hat" vs. "White hat" SEO?
    There are two ways of achieving good positions in search results. One is long lasting and more transparent , however requiring more effort – "White hat". The other one is very fast, yet not long term and moreover can be punishable- "Black hat". It's your choice, dependable on your needs.

    Why isn't my website visible in main search engines?

    There might be many reasons for that. Websites might not appear in top of the search results due to:

    • non optimized website content and design
    • search engines inability to read your website
    • lack of proper indexing
    • penalty for using "Clack hat" tactics in SEO
    • lack of proper submission

    What makes my website SEO unfriendly?

    • Java Scripts
    • Flash animation
    • PHP or data base driven content
    • Automated Submissions (might be considered spam)
    • Poison words and stop words (might be penalized)
    How to be in top 10 search results?
    First thing and probably the most important is to make sure that your website is SEO friendly. Get a good design avoiding flash which cannot be read by search engines. Java script navigations should also be avoided, however you can use it as secondary navigation. Supply your website with relevant content with a big number of keywords included. To build Page Rank you need to create a lot of back links to your website, place a link everywhere you can, any trace to your website might be helpful. Avoid "Black hat" methods, they might be fast, yet they might get you banned.

    SMM FAQ
    Can it be beneficial for my business?
    Yes, of course. Today, all companies need to follow this trend and go social. Social media allows you to reach countless number of people, your potential customers. The way by which they are approached is practical and intimate. Therefore you can build a strong relationship. If you are a B2B company, social media can ease the process to lead generation because behind those companies that are your clients are always some real people.

    What are the advantages SMM?
    The best thing about social media marketing is its reach and effectiveness, together with the small investment that is necessary to achieve your goals. On the other hand, you may need to invest a lot of time. To rule this that's why agencies like Click Labs exist. Social media marketing gives you an opportunity to connect with your customers and learn from them directly. They can stay in touch with you and express their opinion over your products and services. It's like having a marketing research done – but for free and in credible manner.

    How many social media platforms should I use?
    There are plenty of different social networks on the web, however it is not the point to join them all. Usually, it is more productive to use a few of them. Be very active to engage as many people as you can. The success of social media is measured by the reputation. It involves a lot of effort on building and managing a profile. The more realistic you are the more fans/followers/friends you have.

    What are the most popular networks?
    Facebook, Twitter, LinkedIn, Myspace, YouTube and more local ones, specific for each country.


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